- Web Design
- Medya Planlama ve Satın Alma
- Social Media Management
When we set out with the idea of establishing a new jewelry brand, we had 40 years of experience in the Grand Bazaar. It was time to create a new brand blended with this experience. Our creative team rolled up their sleeves for logo design and all brand design processes. After creating our brand archetypes, it was time to determine the logo and colors.
After creating the Brand Identity, it was time to create a website suitable for E-export that can be shopped from abroad. We preferred Shopify infrastructure for the WEB area, which is one of the most important building blocks of our digital ecosystem. After the coordinated work of our web team and creative team, UI/UX works were completed in accordance with our brand identity. Then optimizations were completed by our SEO experts. Now it was time for media planning and launching the brand. We planned our annual media strategy and clarified the budgets. In line with our Social Media plan prepared by our Social Media Managers, we started our communication on Instagram, Facebook, Youtube, Linkedin channels.
Making the Digital Ecosystem Work
Our WEB-SEARCH-SOCIAL ecosystem was built… Our strategy was to attract traffic to our website through our advertising efforts. Of course, the most important issue here was the qualifications of the visitors we attracted to the site. Since our brand sells in the jewelry industry, our goal was to reach the premium audience and provide traffic from there. After the communication we made on detailed target audiences, we reached 4.3 million impressions and 104k visitors within 5 months. Achieving a CTR rate of 2.4% was a very good rate for a new brand.
At the end of 5 months, we put all the data we had obtained on the table and started to divide our audiences. We now had visibility in the targeted audience. After successfully completing the brand awareness process, we launched our sales-oriented ads through similar target audiences and remarketing campaigns. On the one hand, efforts to increase organic traffic were being continued by our SEO experts. Our goal was now to reach high sales volumes both at home and abroad.
At the end of 2 years, 11x ROAS was achieved in all media expenditures. The content prepared by our creative team is currently receiving clicks with a CTR rate of 4.2%. Behind this success lies our ownership of our work as if it were our own business.
passion leads to success