Activities
- Web Design
- Media Planning and Buying
- SEO
- E-Export
- Digital Check-up
Customer
Year
About
The LOL brand was founded in 2014 by Beliz Mercan and Zeynep Aslan. Beliz Mercan graduated from Istituto Marangoni in London. The designer reflects the vision and knowledge that Marangoni gave her to LOL products. Zeynep Aslan graduated from Bilgi University, Department of International Relations and completed her MBA Master’s program at the same university. Aslan’s diligence, dedication and vision in the field of fashion help LOL to move faster in terms of branding. LOL currently exports to more than 30 countries with more than 10 sales points and websites.
What Have We Done?
First of all, the digital ecosystem of the brand was analyzed with Digital Checkup. Since our brand is a strong brand in Turkey, organic traffic and sales were at a high level. We created our strategy for LOL, which has a strong brand awareness and organic audience, through remarketing and lookalike (similar target audience) ads. We designed our new website with shopify infrastructure in order to make a strong remarketing and email marketing. Our SEO experts started optimization work in order to attract traffic for LOL, whose organic searches are above average. We produced warehouse and logistics solutions for LOL, which exports e-exports to more than 40 countries in its current structure.
Making the Digital Ecosystem Work
Our WEB-SEARCH-SOCIAL ecosystem was built. After the launch of our new website, we launched our remarketing and lookalike ads across the entire ecosystem. Since the brand founders also have strong social media accounts, our remarketing campaigns reached 53x ROAS from time to time. GA4 installations were completed.
Impressive Result
ROAS rates increased by 655 percent. Average Session Duration increased from 3:17 to over 5 minutes. Social Media Interaction rates increased by 65%. 1st Page position was achieved in all target keywords.
Fonts / Typography
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Color Palette
passion leads to success