- Web Design
- Media Planning and Buying
- Social Media Management
- Amazon Account Management
We started our negotiations in 2021 with the goal of establishing an innovative and nature embracing Natural Chewing Gum Brand. Our goal was to establish a strong global brand in the natural chewing gum category, which continues to grow in the American market. We rolled up our sleeves to achieve this goal. It was time to create the Brand and our Creative team started the Branding processes. After determining the brand archetypes, we started to create the logo and brand identity. GUM’N REAL was going to take its strength from embracing nature. In this direction, we completed our brand identity work. Now our colors and logo were clear. We needed to design a website in accordance with this identity. Our UI/UX team got to work and we launched our existing site with wordpress infrastructure. Since our target market is America, we determined Amazon.com as our sales channel. We have completed the requirements to sell on this world giant marketplace where 80 million dollars of gum is sold monthly. We opened our Amazon seller account and then completed our Amazon store and listings in accordance with our brand identity. On the other hand, our Social Media team completed the processes of special content production for all social media channels. After getting our brand, website, amazon account and social media accounts ready, it was time for media planning and launching the brand. We planned our annual media strategy and clarified the budgets. In line with our Social Media plan prepared by our Social Media Managers, we started our communication on Instagram, Facebook, Pinterest and Linkedin.
Making the Digital Ecosystem Work
Our WEB-SEARCH-SOCIAL-MARKETPLACE ecosystem was built… Our strategy was to direct users to our amazon account and make sales with the advertising work we have done. Of course, we first started our launch process with the goal of Brand Awareness and we created a target audience living in the USA, who use amazon.com and love nature. We achieved 45M impressions in the first 3 months for this target audience.
The content produced by our creative team continued to be published with a CTR rate of over 2%. 70% of our ads were placed on Amazon. With the work we did, the targeted turnover on Amazon was achieved.
GUM’N REAL is currently ranked #1 for all keywords in its category on amazon.com. GUM’N REAL, which has become an even stronger brand day by day, has reached a strong position in the natural chewing gum category.
passion leads to success