Activities
- Digital Check-up
- Media Planning and Buying
- Digital Marketing
- SEO
- E-Export
Customer
Year
About
The brand DNA is based on the idea that the special designs prepared with meticulous tailor workmanship in Gülnur Güneş Couture atelier in 2012 are accessible to women all over the world with the same quality and design understanding. Gigii’s interprets its inspiring original designs far beyond the boundaries drawn by world fashion. Gigii’s designs, which promise to create a world suitable for women’s styles, underline the strong stance of each woman in life. Each Gigii’s design is produced in Turkey with the priority of premium quality, with the support of women’s power in almost every field from production to marketing and strives to make women’s strong presence in society sustainable.
What Have We Done?
First of all, the digital ecosystem of the brand was analyzed with Digital Checkup. As a result of the sector analysis and the digital data collected, we created our strategy. We built our strategy primarily on achieving the targeted turnover in the Turkish market. In the 2nd Plan, we started the 2-month preparation phase required for E-Export. We retrospectively brought together the data obtained by our brand, which uses Social Media effectively and has collaborated with many famous names, and started remarketing campaigns. In order to make a strong remarketing and email marketing, we launched our new website with shopify infrastructure. Our SEO experts started optimization work and 300% growth in organic traffic was targeted. We produced warehouse and logistics solutions for our brand, which started to e-export to more than 20 countries in a short time after starting the e-export process.
Making the Digital Ecosystem Work
Our WEB-SEARCH-SOCIAL-MARKETPLACE ecosystem was built. After Google GA4, Search Console and Merchant Center installations, we placed meta and tiktok pixel codes on our site. We were now able to analyze and retarget traffic from our media spending. A new UI/UX design was made with the heat map and analytics data we placed on our site.
Impressive Result
ROAS rates increased by 550 percent. Average Session Duration increased from 2:11 to over 4 minutes. Social Media Interaction rates increased by 50%. 1st Page position was achieved in all target keywords.
Fonts / Typography
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Color Palette
passion leads to success