Activities
- Digital Checkup
- Media Planning and Buying
- E-Export
- Digital Marketing
Customer
Yıl
About
Bigardini is an Italian-based luxury outerwear company founded in 1960.
Bigardini produces outerwear, leather jackets, shearling coats, leather pants, cashmere coats and winter hats.
What Have We Done?
First of all, the digital ecosystem of the brand was analyzed with Digital Checkup. As a result of the sector analysis and the digital data collected, we created our strategy. Our goal was to increase brand awareness in the Swiss and German markets and reach the targeted turnover. We retrospectively gathered the data obtained by our brand, which uses Social Media effectively and has collaborated with many famous names, and started remarketing campaigns. In order to make a strong remarketing and email marketing, we launched our new website with shopify infrastructure. Our SEO experts started optimization work and 300% growth in organic traffic was targeted.
Making the Digital Ecosystem Work
Our WEB-SEARCH-SOCIAL ecosystem was built… Our strategy was to attract traffic to our website through our advertising efforts. Of course, the most important issue here was the qualifications of the visitors we attracted to the site. We meticulously analyzed each visitor and made remarketing campaigns against these users. After the communication we made on detailed target audiences, we reached 4.6 million impressions and 102k visitors within 6 months. Achieving a CTR rate of 2.35% was a very good rate for the brand.
At the end of 6 months, we put all the data we had obtained on the table and started to divide our audiences. We now had visibility in the audience we targeted. After successfully completing the brand awareness process, we launched our sales-oriented ads through similar target audiences and remarketing campaigns. On the one hand, efforts to increase organic traffic were being carried out by our SEO experts. Our goal was now to reach high sales volumes in the international market.
Impressive Result
Achieved 10x ROAS across all media spend. Average on-site session duration increased above 4.5 minutes. Social Media Interactions increased by 110%. 275% growth was achieved in turnover. Behind this success lies our ownership of our work as if it were our own business.
Fonts / Typography
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Color Palette
passion leads to success