Web Design
Media Planning and Buying
SEO
E-Export
Digital Check-Up
Customer
LOL
Year
2022
About
The LOL brand was founded in 2014 by Beliz Mercan and Zeynep Aslan. Beliz Mercan graduated from the Istituto Marangoni in London. The designer reflects the vision and knowledge she gained from Marangoni in LOL’s products. Zeynep Aslan, after graduating from the International Relations Department at Bilgi University, completed her MBA Master’s program at the same university. Aslan’s determination, dedication, and vision in fashion help LOL make faster progress in branding. Currently, LOL exports to over 30 countries through more than 10 retail points and its website.
Web Design
Media Planning and Buying
SEO
E-Export
Digital Check-Up
Customer
LOL
Year
2022
The LOL brand was founded in 2014 by Beliz Mercan and Zeynep Aslan. Beliz Mercan graduated from the Istituto Marangoni in London. The designer reflects the vision and knowledge she gained from Marangoni in LOL’s products. Zeynep Aslan, after graduating from the International Relations Department at Bilgi University, completed her MBA Master’s program at the same university. Aslan’s determination, dedication, and vision in fashion help LOL make faster progress in branding. Currently, LOL exports to over 30 countries through more than 10 retail points and its website.
What We Did?
Initially, the brand’s digital ecosystem was analyzed alongside the Digital Check-Up. Since our brand is strong in Turkey, organic traffic and sales were at a high level. We developed our strategy through remarketing and lookalike ads for LOL, which has a strong brand awareness and organic audience. To establish a robust remarketing and email marketing strategy, we designed our new website using the Shopify infrastructure. Our SEO specialists began optimization efforts to attract traffic for LOL, which has above-average organic searches. We also developed warehouse and logistics solutions for LOL, which exports to over 40 countries.
Web Design
Social Media
Branding
Social Media
Branding
The Functioning of the Digital Ecosystem
Our WEB-APP-SEARCH-SOCIAL-MARKETPLACE ecosystem has been built. After setting up Google GA4, Search Console, and Merchant Center, we implemented meta and TikTok pixel codes on our site. We can now analyze the traffic coming from our media expenditures and retarget accordingly. With the heat map placed on our site and the analyzed analytics data, a new UI/UX design was commissioned.
Impressive Results
ROAS rates were increased by 655%. The Average Session Duration rose from 3:17 to over 5 minutes. Social Media Engagement rates showed a 65% increase. We achieved a 1st Page position for all target keywords.
