

Digital Marketing
Media Planning and Buying
SEO
E-Export
Digital Check-Up
Customer
Gigii’s
Year
2022
About
The brand DNA is rooted in the idea that the special designs meticulously crafted with tailor craftsmanship at Gülnur Güneş Couture Atelier in 2012 should be accessible to women around the world, embodying the same quality and design philosophy. Gigii’s interprets its inspiring and unique designs far beyond the boundaries set by global fashion. Promising to create a world suitable for women’s styles, Gigii’s designs highlight the strong presence of every woman in her life. Each Gigii’s design is produced with a priority on premium quality, drawing support from women’s strength in almost every area from production to marketing, aiming to sustain women’s strong existence in society while being produced in Turkey.
Digital Marketing
Media Planning and Buying
SEO
E-Export
Digital Check-Up
Customer
Gigii’s
Year
2022
The brand DNA is rooted in the idea that the special designs meticulously crafted with tailor craftsmanship at Gülnur Güneş Couture Atelier in 2012 should be accessible to women around the world, embodying the same quality and design philosophy. Gigii’s interprets its inspiring and unique designs far beyond the boundaries set by global fashion. Promising to create a world suitable for women’s styles, Gigii’s designs highlight the strong presence of every woman in her life. Each Gigii’s design is produced with a priority on premium quality, drawing support from women’s strength in almost every area from production to marketing, aiming to sustain women’s strong existence in society while being produced in Turkey.
What We Did?
Initially, the brand’s digital ecosystem was analyzed alongside the Digital Check-Up. Based on the industry analysis and the digital data collected, we developed our strategy. We primarily structured our strategy to achieve the targeted revenue in the Turkish market. In the second phase, we initiated the two-month preparation process necessary for E-Export. Our brand, which effectively uses social media and has collaborated with many famous personalities, compiled data obtained in this area retrospectively and began remarketing campaigns. To implement a strong remarketing and email marketing strategy, we launched our new website using the Shopify infrastructure. Our SEO specialists began optimization efforts, targeting a 300% increase in organic traffic. Shortly after starting the E-Export process, our brand began exporting to over 20 countries, for which we developed warehouse and logistics solutions.

Web Design
Social Media


Branding


Social Media

Branding
The Functioning of the Digital Ecosystem
Our WEB-SEARCH-SOCIAL-MARKETPLACE ecosystem has been built. After setting up Google GA4, Search Console, and Merchant Center, we implemented meta and TikTok pixel codes on our site. We can now analyze the traffic coming from our media expenditures and retarget accordingly. With the heat map placed on our site and the analyzed analytics data, a new UI/UX design was commissioned.
Impressive Results
ROAS rates were increased by 550%. The Average Session Duration rose from 2:11 to over 4 minutes. Social Media Engagement rates showed a 50% increase. We achieved a 1st Page position for all target keywords.