Activities

Web Design
Digital Check-Up
Media Planning and Buying
SEO
E-Export

Customer

Bera Design

Year

2022

About

Bera Design was established in Nişantaşı, Istanbul, and produces handmade women’s bags and accessories. With a wide range of products and unique designs, it serves its customers in Nişantaşı.

Activities

Web Design
Digital Check-Up
Media Planning and Buying
SEO
E-Export

Customer

Bera Design

Year

2022

About

Bera Design was established in Nişantaşı, Istanbul, and produces handmade women’s bags and accessories. With a wide range of products and unique designs, it serves its customers in Nişantaşı.

What We Did?

Initially, the brand’s digital ecosystem was analyzed alongside the Digital Checkup. Based on the industry analysis and the collected digital data, we developed our strategy. Our strategy was primarily focused on achieving strong brand awareness in the Turkish market. In the second phase, we initiated a 2-month preparation period necessary for E-Export and E-Commerce. To enable robust remarketing and email marketing, we launched our new website on the Shopify platform. Our SEO experts began optimization efforts, targeting a 350% increase in organic traffic. Shortly after starting the E-Export process, our brand began exporting to over 10 countries, for which we developed warehouse and logistics solutions.

Web Design

Social Media

Branding

Web Design

Social Media

Branding

The Functioning of the Digital Ecosystem

Our WEB-SEARCH-SOCIAL-MARKETPLACE ecosystem has been built. After setting up Google GA4, Search Console, and Merchant Center, we placed the meta and TikTok pixel codes on our website. We can now analyze the traffic coming from our media expenditures and retarget it. With the heat map installed on our site and the analyzed analytics data, a new UI/UX design was commissioned.

Impressive Results

ROAS rates increased by 550%. The average session duration rose from 2:11 to over 4 minutes. Social media engagement rates increased by 50%. We achieved first-page ranking for all target keywords.